Futuretech Sales Manager Back from IDEX 2009

KÄRCHER Futuretech Sales Manager Anis Skhiri returned from the United Arab Emirates with a large number of new impressions. At the IDEX (International Defence Exhibition) in Abu Dhabi, the largest exhibition in the Arab region, the 36-year-old manager in charge of the Middle East gained the trust of many interested visitors and potential partners.

NBC Protection / Water Purification

Delegations from the United Arab Emirates such as the UAE Land Forces, Special Forces, Navy, Police, Chemical Directorate as well as the Logistical Department showed interest in the wide product range of KÄRCHER Futuretech. Everybody, in fact, took a seat on the legendary "Red Sofa" at the KÄRCHER Futuretech stand. The guests focused on products of the NBC protection systems range and mobile water purification plants. The team of Anis Skhiri did not miss the opportunity to establish many new contacts with the representatives of neighbouring states.

KÄRCHER Futuretech stand at the IDEX 2009	On the legendary "Red Sofa": Representatives of the Jordan Special Forces with Richard Nouira (1st from left), Directing Manager of KÄRCHER FZE, Helmut Stelzmüller (2nd from right), Directing Manager of KÄRCHER Futuretech, and KÄRCHER Futuretech Sales Manager Anis Skhiri (1st from right)

Whether intensive talks with the Kuwait National Guard, Jordan Civil Defense, Qatar Special Forces, Oman MOD or high-ranking representatives from Iraq or Yemen - the work schedule of the Sales Manager who is very familiar with the Arabic mentality is now colourfully busy. "Many trips will be necessary to the different countries in order to further the individual projects", states the sales expert looking forward to a hot Arabic summer in 2009.

The delegation from Oman visits the stand.	Helmut Stelzmüller (2nd from left) and Anis Skhiri (1st from right) present new concepts in the area of water bottling.

In his various tasks at the IDEX, he had already been supported by the KÄRCHER FZE team (with its seat in Jebel Ali, United Arab Emirates) and its Directing Manager Richard Nouira, the head of the Middle East affiliate of the KÄRCHER Group for commercial and consumer products ("yellow product range").

Representatives of the UAE Special Forces in talks with Anis Skhiri (2nd from right) and Helmut Stelzmüller (1st from right)	KÄRCHER Futuretech Sales Managers Abdelhamid Jaouid (2nd from left) and Anis Skhiri (1st from right) discuss with members of the Dubai Police.

There was a lively exchange between KÄRCHER Futuretech and KÄRCHER FZE at the exhibition forming the basis for further positive synergies. "KÄRCHER has already become a real brand in the Middle East", states Anis Skhiri who also intends to explore other new business areas. "We are already working on a security project", reports the Sales Manager who attaches increasing importance to protection measures in view of critical threats.

Participants enjoy the Arabic atmosphere in a relaxed meeting.

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